Long-Form Corporate Video
Promotional videos don’t have to be short and snappy; sometimes our films give clients time and space to explore their business stories in longer, more relaxed digital marketing campaigns.
So, it has been with a long-standing client, Propel Finance, who asked us to make some videos about businesses they have provided capital funding to. This can be for new equipment, vehicles, even buildings and fittings. Often it is done through their partners, Barclays and Azets.
Propel’s Marketing Director, Julie Warren, leads the coverage quizzing Propel customers about their businesses and, subtly, about how asset finance has helped them. The videos are informational and informative, not hard-sell.
They are the sort of videos people would watch in a minimised player on a computer screen, enjoying the story while carrying on with their business.
We have assisted Propel with multi-camera shoots, capturing the business stories, often within the space of a couple of hours. Here’s one we made for their customer, Shirtmonkey.