Spreading the Message
We are delighted to sponsor the publicity for the children’s book, The Fairy who lived in a Pop Can. It has a strong environmental message, and all the proceeds go to children’s charities, including children with Batten’s disease, a rare form of dementia. The author, Suzan Ruben Alderton, founded Living With Dementia in Crickhowell, where we are based. Tim also helped make a documentary about dementia, which went on to win an award. So it didn’t seem too hard to say ‘yes’ when we were asked to help. We created a news release, some stills and four social media video posts for the campaign, which is already producing results – with pieces in the local papers and lots of social media shares. bdfabattendisease younglivesvscancer @covertocoveruk @paradesnedbooks @thehoursbrecon @GoldstoneBooks @bookishcrickhowell #digitalmarketing #pr
